"Natural" vs. truly Natural
Baker's chickens have no filler, no "plumping up"
You get chicken, not salt water
What's Really in Many 'Healthy' Foods - WSJ.com:
"A lot of Americans think they're eating a healthy diet these days. But it's easy to be fooled by our assumptions and the ways that food manufacturers play on them.
Take chicken. The average American eats about 90 pounds of it a year, more than twice as much as in the 1970s, part of the switch to lower-fat, lower-cholesterol meat proteins. But roughly one-third of the fresh chicken sold in the U.S. is 'plumped' with water, salt and sometimes a seaweed extract called carrageenan that helps it retain the added water. The U.S. Department of Agriculture says chicken processed this way can still be labeled 'all natural' or '100% natural' because those are all natural ingredients, even though they aren't naturally found in chicken."