Truthfullness

A bit more on company philosophy:

"Affection for its neighbors. Truthfulness. Humility." Human beings, he writes, "were made to help others." Nothing is good "except what leads to fairness, and self-control, and courage, and free will. And nothing bad except what does the opposite." In life, particularly public life, we are not to "go expecting Plato's Republic," but to work, he advises, "in a principled way, with diligence, energy and patience…If you can embrace this [work] without fear or expectation—can find fulfillment in what you're doing now, as Nature intended, and in superhuman truthfulness (every word, every utterance)—then your life will be happy." - Marcus Aurelius

Drawn from Jon Meacham, Newsweek
Jan 2, 2010